THE ROLE OF DEEP PACKET INSPECTION IN MOBILE NETWORKS
[SOURCE: Arbor Networks, AUTHOR: ]
In a crowded mobile broadband market, providers need a way to differentiate themselves with value-added offerings. By using deep packet inspection (DPI), mobile providers can create service packages that prioritize and limit traffic based on subscriber, application type, time-of-day and other variables. Read this white paper to learn how DPI-based solutions provide deep business intelligence, service control and bandwidth management to help mobile providers innovate and differentiate in a competitive mobile landscape.
http://benton.org/node/20031
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CHINA SAYS $41 BILLION TO BE SPENT ON 3G
[SOURCE: Reuters, AUTHOR: Kirby Chien]
Chinese telecom operators will spend about $41 billion on next generation (3G) mobile networks over the next two years, the government said on Friday. In addition, China will support the development of core microchips, terminals and testing equipment as it expands network coverage, Minister of Industry and Information Technology Li Yizhong was quoted on the ministry's website as saying. Li said last week that at least $29.2 billion would be spent on 3G next year alone, while long-awaited licenses would be awarded by early next year.
http://benton.org/node/20059
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QUICKLY
MUSIC INDUSTRY TO ABANDON MASS SUITS
[SOURCE: Wall Street Journal, AUTHOR: Sarah McBride, Ethan Smith]
After years of suing thousands of people for allegedly stealing music via the Internet, the recording industry is set to drop its legal assault as it searches for more effective ways to combat online music piracy. The decision represents an abrupt shift of strategy for the industry, which has opened legal proceedings against about 35,000 people since 2003. Critics say the legal offensive ultimately did little to stem the tide of illegally downloaded music. And it created a public-relations disaster for the industry, whose lawsuits targeted, among others, several single mothers, a dead person and a 13-year-old girl. Instead, the Recording Industry Association of America said it plans to try an approach that relies on the cooperation of Internet-service providers. The trade group said it has hashed out preliminary agreements with major ISPs under which it will send an email to the provider when it finds a provider's customers making music available online for others to take.
http://benton.org/node/20061
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Showing posts with label mobile. Show all posts
Showing posts with label mobile. Show all posts
Tuesday, March 17, 2009
Wednesday, March 11, 2009
ads and privacy
ADVERTISERS GET A TROVE OF CLUES IN SMARTPHONES
[SOURCE: New York Times, AUTHOR: Stephanie Clifford]
The millions of people who use their cellphones daily to play games, download applications and browse the Web may not realize that they have an unseen companion: advertisers that can track their interests, their habits and even their location. Smartphones, like the iPhone and BlackBerry Curve, are the latest and potentially most extensive way for advertisers to aim ads at certain consumers. Advertisers already tailor ads for small groups of consumers on the Web based on personal information. But cellphones have a much higher potential for personalized advertising, especially when they use applications like Yelp or Urbanspoon with GPS to identify a person's location, right down to the street corner where they are standing. Advertisers will pay high rates for the ability to show, for example, ads for a nearby restaurant to someone leaving a Broadway show, especially when coupled with information about the gender, age, finances and interests of the consumer. "It's potentially a portable, personal spy," said Jeff Chester, the executive director of the Center for Digital Democracy, who will appear before Federal Trade Commission staff members this month to brief them on privacy and mobile marketing. He is particularly concerned about data breaches, advertisers' access to sensitive health or financial information, and a lack of transparency about how advertisers are collecting data.
http://benton.org/node/23140
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IN YOUR FACE WEB AD FORMATS POPPING UP ALL OVER
[SOURCE: Los Angeles Times, AUTHOR: Dan Fost]
They're bigger, they're bolder, and soon they'll be covering up large swaths of some of your favorite Web pages. The Online Publishers Association on Tuesday released several new in-your-face advertising formats designed to be both more obtrusive and interactive. Twenty-seven top Internet publishers -- including the New York Times, CNN, CBS Interactive, ESPN and the Wall Street Journal -- say they'll try the supersize ads in an attempt to get the attention of Web surfers who have learned to ignore banners. The websites, which collectively reach two-thirds of the U.S. Internet audience, must walk a fine line so they don't bug visitors so much that they stop returning.
http://benton.org/node/23132
[SOURCE: New York Times, AUTHOR: Stephanie Clifford]
The millions of people who use their cellphones daily to play games, download applications and browse the Web may not realize that they have an unseen companion: advertisers that can track their interests, their habits and even their location. Smartphones, like the iPhone and BlackBerry Curve, are the latest and potentially most extensive way for advertisers to aim ads at certain consumers. Advertisers already tailor ads for small groups of consumers on the Web based on personal information. But cellphones have a much higher potential for personalized advertising, especially when they use applications like Yelp or Urbanspoon with GPS to identify a person's location, right down to the street corner where they are standing. Advertisers will pay high rates for the ability to show, for example, ads for a nearby restaurant to someone leaving a Broadway show, especially when coupled with information about the gender, age, finances and interests of the consumer. "It's potentially a portable, personal spy," said Jeff Chester, the executive director of the Center for Digital Democracy, who will appear before Federal Trade Commission staff members this month to brief them on privacy and mobile marketing. He is particularly concerned about data breaches, advertisers' access to sensitive health or financial information, and a lack of transparency about how advertisers are collecting data.
http://benton.org/node/23140
Recommend this Headline
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IN YOUR FACE WEB AD FORMATS POPPING UP ALL OVER
[SOURCE: Los Angeles Times, AUTHOR: Dan Fost]
They're bigger, they're bolder, and soon they'll be covering up large swaths of some of your favorite Web pages. The Online Publishers Association on Tuesday released several new in-your-face advertising formats designed to be both more obtrusive and interactive. Twenty-seven top Internet publishers -- including the New York Times, CNN, CBS Interactive, ESPN and the Wall Street Journal -- say they'll try the supersize ads in an attempt to get the attention of Web surfers who have learned to ignore banners. The websites, which collectively reach two-thirds of the U.S. Internet audience, must walk a fine line so they don't bug visitors so much that they stop returning.
http://benton.org/node/23132
Sunday, February 8, 2009
political campaign donations go mobile
http://www.huffingtonpost.com/huff-wires/20081120/mobile-donors/
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