Nice work..if you happen to look like President Obama!
http://www.npr.org/templates/story/story.php?storyId=102729557
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Monday, April 6, 2009
Monday, March 23, 2009
ad icons for privacy
http://bits.blogs.nytimes.com/2009/03/19/an-icon-that-says-theyre-watching-you/
Great article in a NY Times blog about ways in which data capture by advertisers on websites could identified through a simple coding system. The post features an interview with Annenberg U Penn Professor Joe Turow.
Great article in a NY Times blog about ways in which data capture by advertisers on websites could identified through a simple coding system. The post features an interview with Annenberg U Penn Professor Joe Turow.
Wednesday, March 11, 2009
ads and privacy
ADVERTISERS GET A TROVE OF CLUES IN SMARTPHONES
[SOURCE: New York Times, AUTHOR: Stephanie Clifford]
The millions of people who use their cellphones daily to play games, download applications and browse the Web may not realize that they have an unseen companion: advertisers that can track their interests, their habits and even their location. Smartphones, like the iPhone and BlackBerry Curve, are the latest and potentially most extensive way for advertisers to aim ads at certain consumers. Advertisers already tailor ads for small groups of consumers on the Web based on personal information. But cellphones have a much higher potential for personalized advertising, especially when they use applications like Yelp or Urbanspoon with GPS to identify a person's location, right down to the street corner where they are standing. Advertisers will pay high rates for the ability to show, for example, ads for a nearby restaurant to someone leaving a Broadway show, especially when coupled with information about the gender, age, finances and interests of the consumer. "It's potentially a portable, personal spy," said Jeff Chester, the executive director of the Center for Digital Democracy, who will appear before Federal Trade Commission staff members this month to brief them on privacy and mobile marketing. He is particularly concerned about data breaches, advertisers' access to sensitive health or financial information, and a lack of transparency about how advertisers are collecting data.
http://benton.org/node/23140
Recommend this Headline
back to top
IN YOUR FACE WEB AD FORMATS POPPING UP ALL OVER
[SOURCE: Los Angeles Times, AUTHOR: Dan Fost]
They're bigger, they're bolder, and soon they'll be covering up large swaths of some of your favorite Web pages. The Online Publishers Association on Tuesday released several new in-your-face advertising formats designed to be both more obtrusive and interactive. Twenty-seven top Internet publishers -- including the New York Times, CNN, CBS Interactive, ESPN and the Wall Street Journal -- say they'll try the supersize ads in an attempt to get the attention of Web surfers who have learned to ignore banners. The websites, which collectively reach two-thirds of the U.S. Internet audience, must walk a fine line so they don't bug visitors so much that they stop returning.
http://benton.org/node/23132
[SOURCE: New York Times, AUTHOR: Stephanie Clifford]
The millions of people who use their cellphones daily to play games, download applications and browse the Web may not realize that they have an unseen companion: advertisers that can track their interests, their habits and even their location. Smartphones, like the iPhone and BlackBerry Curve, are the latest and potentially most extensive way for advertisers to aim ads at certain consumers. Advertisers already tailor ads for small groups of consumers on the Web based on personal information. But cellphones have a much higher potential for personalized advertising, especially when they use applications like Yelp or Urbanspoon with GPS to identify a person's location, right down to the street corner where they are standing. Advertisers will pay high rates for the ability to show, for example, ads for a nearby restaurant to someone leaving a Broadway show, especially when coupled with information about the gender, age, finances and interests of the consumer. "It's potentially a portable, personal spy," said Jeff Chester, the executive director of the Center for Digital Democracy, who will appear before Federal Trade Commission staff members this month to brief them on privacy and mobile marketing. He is particularly concerned about data breaches, advertisers' access to sensitive health or financial information, and a lack of transparency about how advertisers are collecting data.
http://benton.org/node/23140
Recommend this Headline
back to top
IN YOUR FACE WEB AD FORMATS POPPING UP ALL OVER
[SOURCE: Los Angeles Times, AUTHOR: Dan Fost]
They're bigger, they're bolder, and soon they'll be covering up large swaths of some of your favorite Web pages. The Online Publishers Association on Tuesday released several new in-your-face advertising formats designed to be both more obtrusive and interactive. Twenty-seven top Internet publishers -- including the New York Times, CNN, CBS Interactive, ESPN and the Wall Street Journal -- say they'll try the supersize ads in an attempt to get the attention of Web surfers who have learned to ignore banners. The websites, which collectively reach two-thirds of the U.S. Internet audience, must walk a fine line so they don't bug visitors so much that they stop returning.
http://benton.org/node/23132
Saturday, February 14, 2009
replace ads with art?
https://addons.mozilla.org/en-US/firefox/addon/6846
replaces internet ads with artwork. it's an interesting debate, this issue of advertising online. Some argue that if we want free access, we have to accept that the bills need to be paid somehow. Others oppose the increasing commercialisation of online spaces and data capture that goes along with it.
Either way, this is a very clever idea that at the very least, asks us to think about our views on the subject. Or just enjoy some art.
replaces internet ads with artwork. it's an interesting debate, this issue of advertising online. Some argue that if we want free access, we have to accept that the bills need to be paid somehow. Others oppose the increasing commercialisation of online spaces and data capture that goes along with it.
Either way, this is a very clever idea that at the very least, asks us to think about our views on the subject. Or just enjoy some art.
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